IronPeak

IronPeak is a concept site for a heavy-equipment rental operator, framed around speed and certainty: the right machine, the right time. A live fleet catalogue, a rental builder and a compatibility checker replace the usual phone-call-to-get-a-quote pattern with something a visitor can configure themselves.

Equipment rental decisions hinge on technical fit — the wrong excavator or the wrong site-access assumption can stall a job. The challenge was surfacing that technical judgment in a self-serve flow without turning it into a spec sheet.

Get load capacity, dimensions and rental terms in front of an industrial buyer within one scroll, before any sales conversation happens.

I built a four-step rental builder — machine, duration, delivery, quote — that produces a distance, transport-time and delivery estimate, backed by a filterable fleet catalogue across excavators, loaders, dozers, cranes and compactors. A separate compatibility checker asks about the job, the site and the material being moved to suggest a matching machine class.

An industrial dark theme with amber-orange status accents, echoing dispatch and fleet-management consoles. Readiness and maintenance sections use inspection and service imagery to reinforce that every machine is checked before it leaves the depot.

Built with semantic HTML5, modular CSS and vanilla JavaScript. The rental builder, compatibility checker and tracking console are client-side simulations against demo fleet data — clearly labeled as illustrative rather than a live dispatch system.

A heavy-equipment rental concept that turns a traditionally phone-driven process into a self-serve configuration flow, while being explicit that fleet availability and pricing shown are for demonstration only.

Industrial buyers want specifications before stories — get the numbers in front of them within one scroll.